Jewelers of America names GemFind as new member benefit partner

Jewelers of America has added GemFind Digital Solutions as a new member benefit partner, giving JA members access to jewelry-specific technology, digital marketing, eCommerce tools and preferred pricing. The partnership is aimed at helping jewelry businesses improve online commerce, efficiency and customer engagement as the industry shifts further digital.

Why it matters: - Jewelers of America members will gain access to technology and services built specifically for jewelry businesses. - The partnership is designed to help retailers and suppliers strengthen their digital presence, streamline operations and compete in a more online-driven marketplace. - JA members will also get education and resources tied to emerging tools such as AI and connected commerce.

What happened: - Jewelers of America announced GemFind Digital Solutions as a new member benefit partner. - GemFind will serve as a strategic technology and member benefit provider for JA members. - The partnership gives JA members preferred pricing, exclusive benefits, technology solutions, education and resources. - The announcement was made Oct. 7, 2026, in New York.

The details: - JA members will have access to GemFind’s broader technology ecosystem. - The lineup includes JewelCloud 2.0, GemText AI, RingBuilder, DiamondLink, StudBuilder, eCommerce solutions and Shopify integrations. - The package also includes digital marketing services and other jewelry-specific technology products. - Member benefits include preferred pricing on qualifying products and services. - Member benefits also include exclusive discounts and promotional opportunities. - Free or discounted onboarding will be available where applicable. - JA members will have access to educational webinars, training and technology resources. - The partnership also offers connected commerce tools intended to expand digital product assortments and improve online shopping experiences. - JA Vice President of Membership and Strategic Partnerships Regina Ciarleglio said technology is becoming more important across merchandising, eCommerce, marketing and customer engagement. - GemFind Founder and CEO Alex Fetanat said the company has focused for more than 25 years on helping jewelry businesses grow through technology, digital commerce and innovation. - GemFind was founded in 1999 and works exclusively in the jewelry industry.

Between the lines: - The partnership shows how jewelry trade groups are packaging technology access as a core membership benefit, not just an add-on. - JA is signaling that digital commerce, AI and marketing tools are now central to member competitiveness. - GemFind gets a broader channel into jewelry professionals through JA’s national network. - The collaboration could also deepen GemFind’s role as a jewelry-industry infrastructure provider, rather than only a software vendor.

What's next: - JA and GemFind will host a webinar on Oct. 15, 2026, at 2 p.m. ET / 11 a.m. PT. - The session is titled “GemFind + Jewelers of America: Helping the Jewelry Industry Grow Digitally.” - Speakers will include Fetanat, GemFind VP of Sales & Marketing Anthony Arechiga and Ciarleglio. - The webinar will focus on online presence, customer growth, stronger websites, smarter marketing and jewelry-focused technology. - JA members can learn more by emailing members@jewelers.org or visiting more information. - Webinar registration is available through the event page.

The bottom line: - JA is turning member benefits into a digital-commerce toolkit, and GemFind is becoming a key part of that strategy.