Signature Media, TPH Academy launch facility services partnership

Signature Media and TPH Academy have formed a partnership that gives TPH’s facility network access to the Back2Sports Partner Program, starting with HR and payroll support through G&A Partners. The deal is aimed at reducing operating costs for youth sports facilities while creating sponsorship funding that can help lower athlete costs and support scholarships.

Why it matters: - Youth sports facilities often operate without the back-office support available to companies of similar size. - The partnership is designed to reduce that burden while tying business services to athlete access and affordability. - Participating facilities can use sponsorship funds for scholarships, lower registration costs or reinvestment in coaching and staff.

What happened: - Signature Media, the sponsorship arm of Signature Athletics, announced a partnership with TPH Academy on Sept. 2, 2026. - TPH Academy facilities are being added to Signature Media’s Back2Sports Partner Program. - The launch starts with enterprise-grade HR and payroll services through G&A Partners. - Signature Media and TPH Academy plan to add more partners in the coming months.

The details: - G&A Partners is the first live partner in the Back2Sports Partner Program. - Participating TPH Academy-affiliated facilities can access HR, payroll processing, workers’ compensation and compliance support at reduced cost. - The program includes a sponsorship give-back based on headcount. - Eligible facilities include TPH Academy campuses and affiliated operators with three or more W-2 employees. - Facilities can review eligibility and estimate savings at Back2Sports solutions page. - Signature Media says the broader Back2Sports program is meant to give youth sports operators professional-grade business services at discounted rates. - Signature Media also says the initiative is part of a goal to get 10 million kids access to youth sports by 2030. - Signature Media is built to reach sports parents, coaches, program directors and athletes through newsletters, sponsored content and brand campaigns. - Signature Athletics says the company’s wider mission is 10 Million New Kids Playing Sports by 2030.

Between the lines: - The partnership blends operational support with youth-sports funding, which could make the model more attractive to facility operators facing thin margins. - By packaging HR and payroll with a sponsorship return, Signature Media is trying to turn shared services into a growth channel for both facilities and brands. - The deal also expands TPH Academy’s pitch to operators beyond training and education into business infrastructure.

What’s next: - Signature Media and TPH Academy are expected to announce additional partners for the Back2Sports program. - More business services beyond HR and payroll could be added as the network grows. - Facilities that qualify can begin assessing savings and sponsorship value now through the program’s online tool.

The bottom line: - The partnership is a bet that better back-office support can strengthen youth sports facilities and make participation cheaper for families at the same time.**