Bryan Ovalles launches Project Legacy 2035

Bryan J. Ovalles, founder and CEO of PLI, is expanding a leadership initiative aimed at entrepreneurship, education and financial access for Hispanic communities across the U.S. The long-term effort, called Project Legacy 2035, adds to PLI’s national growth and broader push to build leaders beyond the financial services business.

Why it matters: - Project Legacy 2035 is designed to tie business growth to leadership development, education and financial protection. - The initiative targets Hispanic communities in the United States, where access to entrepreneurial pathways and licensed financial services remains uneven. - The effort could shape how PLI grows as a national distribution network while building a longer-term leadership pipeline.

What happened: - Bryan J. Ovalles, founder and CEO of PLI (Leon Partners Insurance & Financial Corp.), announced the continued expansion of a long-term leadership initiative. - The initiative is called Project Legacy 2035. - The announcement centers on leadership development, entrepreneurship, education and expanding access to financial education. - PLI was founded in 2019 and has since grown into a national network operating across multiple states. - Ovalles also founded LPI Academy and serves as founder and chairman of VIA Holding Inc.

The details: - PLI’s stated mission includes developing leaders, creating business opportunities and helping families access insurance and financial protection solutions through licensed professionals. - The organization uses educational initiatives, conferences, leadership training and mentoring programs to support career development. - Project Legacy 2035 focuses on building enduring institutions, educational platforms, intellectual property and leadership frameworks outside the financial services industry. - Planned initiatives include continued U.S. expansion for PLI. - Planned initiatives also include leadership development programs for entrepreneurs and business professionals. - LPI Academy will support educational initiatives under the broader vision. - VIA Holding Inc. will support ongoing development of technology and business infrastructure. - Public education will expand through speaking engagements, executive content and future publications. - Ovalles is the author of an upcoming leadership book, Mucho Más Que Dinero. - The book explores success as more than financial achievement and ties it to leadership, service and personal growth. - PLI describes itself as a U.S.-based financial services distribution organization focused on leadership development, insurance solutions and entrepreneurial opportunity. - PLI says its growing network of licensed professionals works to expand access to financial protection while developing leaders committed to serving their communities.

Between the lines: - The strategy reflects a broader shift from product sales toward ecosystem building, with education, content and infrastructure positioned as assets. - Ovalles is framing trust and credibility as competitive advantages as artificial intelligence and digital platforms change how business leaders are discovered and evaluated. - The message also places community impact alongside commercial growth, which can help strengthen brand loyalty and recruitment.

What's next: - PLI plans to keep expanding its national presence. - The organization will continue building programs meant to create opportunities for entrepreneurs. - Future work will focus on increasing access to financial education and protection for underserved communities. - Ovalles will also advance his book and broader public education efforts through speaking and executive content.

The bottom line: - Project Legacy 2035 turns PLI’s growth plan into a longer-term leadership and education platform aimed at lasting community impact.