MoodOff Day calls for ‘Breakfast Before Browsing’ to raise awareness of smartphone addiction.

‘Our smartphones allow us to be within constant reach; yet, quite often we trade this hyperactive connectivity for being present’. Nirma Ledford

Our smartphones allow us to be within constant reach; yet, quite often we trade this hyperactive connectivity for being present. Please help us make a difference – donate!”

— Nirma Ledford

LOS ANGELES, CALIFORNIA, USA, February 24, 2018 / — For those of us beyond thirty years of age, our memories are plenty of a time not so long ago when our day-to-day lives were filled with the freedom to be truly present with each other.

Every day we had to get to know people by truly connecting with them. We enjoyed quality time and had great conversations “filling” each other in on the ins and outs of our stories and our lives, as we were free from the constant intrusion of mobile phones.

However, when Mobile phones became a common item in our pockets the way we connected and related with each other transformed forever.

Due to the proliferation of smartphones and social media, the conventional ways of interacting and sharing our stories with each other has become somewhat nostalgic. Nowadays, there seems to be no real need to reach out and connect after we see a friend’s post on Facebook.

Our smartphones are a window where we can view a social gallery of tailored and filtered content strategically curated by our family and friends. When we scroll to glance at the lives of others through our ‘smart windows’, the desire to connect and interact with people is superficially stilling our appetite to relate one-on-one. By doing so, we often feel that we have done our duty of care by simply clicking on the ‘Like’ button of our family and friend’s posts.

Our smartphones also play a big part in the way we experience our meet up opportunities where we can connect, be present and ‘real’ with each other. Have you ever felt/been forgotten by your friend because she chooses to take ‘that’ phone call or was too busy curating the right photos for her Instagram gallery? If this was your experience, you are not alone!

Globally, the average number of times a person will look at their smartphones is 30 times but this number skyrockets among FOMO sufferers. FOMO is the compulsive desire to be constantly online via a smartphone. Today, smartphone addiction is a reality around the world and because of smartphones, more and more people both young and old are feeling that disconnection with the suffering of depression and anxiety not an uncommon eventuation.

Thanks to MoodOff Day, a harm prevention charity, more people are becoming aware about the issues around smartphone addiction. In 2011 Tapas Senepati founded MoodOff Day with the idea to celebrate the day through an absence of smartphone technology. Tapas encourages people to get behind the initiative by simply going one morning without technology for at least five hours on the last day of February.

This year it falls on the 25th February – to get behind ‘breakfast before browsing’ and reclaim some balance in your life simply refrain from using your phone or smart device for the first 5 hours of your day. While many laugh it off, doing it will truly show how addicted you are to your phone.

MoodOff Day is also putting out a call for donations in order to support ongoing awareness campaigns around smartphone addition, cyber-bullying and to encourage people to pledge not to text while driving. Over the past six years thousands of people across 42 countries have been reached and gotten involved. But there is more to be done, so please donate generously.

This year, MoodOff Day takes place Sunday 25th February, get behind the cause and participate by organising a brunch with family and or friends, switch off and enjoy good company and a break from technology for five hours. Contribute to the cause by sharing it around, and help to raise funds towards increasing awareness, minimize harm and reduce the injury and fatalities due to texting-while-driving. To donate head to

So no matter the temptation, stay switch off for 5 hours and connect and be present – this Sunday 25th February. More info visit

Nirma Ledford
MoodOff Day
email us here

MoodOff Day Smartphone Addiction Awareness Campaign

Source: EIN Presswire